The predominance of the internet use, the increasing influence of social media on customer behaviour and mobile applications have led to the creation of new sales channels, whereas various digital tools are used to analyze big data generated new marketing techniques allow more and better customer focus and new types of customer relationships.
In today’s world of fierce competition, companies struggle to differentiate using digitalisation in the most effective way. To do so, they need to attract the right talent to incorporate digitalisation strategically. Technical competence is only a basic requirement. In all sectors, CDOs have taken critical roles, having a major impact on strategy and operations. Today’s CDO must have the ability to link technology to commercial goals while supporting business in creating competitive differentiation and increasing efficiency. The sought leadership is not only about technical competence and vision but it is also on problem solving and inspiring others so that the workforce supports the transformation and the mindset shift is achieved towards the desired direction, therefore success in the digital field depends on hiring the executives with the right capabilities. However, this talent is limited and there is growing imbalance between demand and supply for such top talent. Awareness of nuances in company specific details such as company culture, understanding business dynamics and people’s aspirations and seeing beyond what is said require specific experience and skills. Our clients prefer to work with us because they know that they can reach results fast and efficiently through in-depth assessment and professional processes. At D&P, we have a strong track record of CDO, CIO placements in financial services and multi-sector conglomerates.
